Brand Message
Armor that shines like moonlight, where fantasy and reality intersect.
As the waxing moon represents, embrace your inner light and shadow to bring out your strength and beauty. As the waning moon represents, embrace your inner self to find your true radiance.
Two Names
The name LUA has two meanings. First, "Lua" means "moon" in Portuguese. The moon is a being that shines light even in the darkness, bringing out the light within you and making the darkness shine beautifully. And the waxing and waning of the moon makes even the waning perfect, and it represents the coexistence and co-prosperity of light and shadow.
The second is "Rouku", which means the mirage sky. Flickering between reality and fantasy, the mirage sky is filled with infinite possibilities, freeing your mind. The mirage shows different faces depending on the viewing angle and the amount of light, and through multifaceted expression, it shows new charms at any given time, projecting the beautiful fantasy hidden within reality as fashion.
